Here is good post about geo targeting using mobile advertising. Click here.
Have marketers forgotten about geotargeted mobile advertising?
Posted: 4th March 2012 by in geo targeting, Mobile MarketingTags: geo targeting, mobile marketing
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Why use Mobile Marketing?
Posted: 7th September 2011 by in Mobile MarketingTags: mobile, mobile marketing, mobile marketing keywords, mobile marketing that works qr code
This is a look at why mobile marketing is becoming a must have in your marketing arsenal.
Consumer Mobile Device Usage FACTS:
• Consumers are using their mobile devices to access the Internet more than ever before – and it’s expected to grow at astonishing rates over the next 12 months and beyond.
• There are approximately 4 BILLION mobile subscribers across the world.
• Most mobile device users keep their phones within arm’s reach over 90 percent of waking hours.
• Nielsen predicts that smart phones will account for nearly half of worldwide mobile sales by 2013. This is a clear indication of how much more the Internet will be accessed via mobile devices.
• Americans today are spending an average of three hours per day on the Internet from their mobile devices.
• Over the past few years, the shipment of mobile handsets has grown 16% annually – reaching 400 million sold in the last quarter of 2010. Mobile device companies sold a total of 1.39 billion units in 2010.
• Approximately 30% of U.S. mobile phone users have a smartphone according to Nielson. This number is expected to grow to approximately 43% by 2015 according to eMarketer.
• In 2009, approximately half a BILLION people went online using their mobile device. This number is expected to double within the next 5 years.
• By 2014, mobile Internet usage is expected to exceed desktop Internet usage.
• According to Nielson, 70% of mobile users plan to upgrade to 4G service within the next year so they can have faster Internet speed while using their mobile devices.
• According to founder and CEO of Amazon.com, Jeff Bezos, customers around the world have ordered more than $1 BILLION U.S. dollars from Amazon.com using a mobile device.
• Gartner also predicts that by 2014, more people will access the internet from their mobile devices than from their PC desktops.
• According to Facebook official statistics from January 2011, more than 200 million users (out of over 600 million Facebook users) access Facebook using their mobile devices; also, mobile Facebook users are twice as active as non-mobile users.
• More than 200 million YouTube views occur on mobile devices every day.
• 86% of mobile Internet usage happens while the users are watching TV.
• Mobile marketing methods have proven to be effective in acquiring new customers, providing service to existing customers, and driving repeat business through relationship-building.
• When combined with other marketing methods, mobile marketing has proven to increase conversion rates.
• Studies show that as time goes on, people will prefer to deal with technology over human interaction.
Tomorrow – Mobile Website FACTS & BENEFITS: .
ComScore Says Check-In Users Are Young, Employed & Use Android
Posted: 13th May 2011 by in Android, Mobile MarketingTags: comsccore, facebook check in, foursquare, mobile marketing
Digital analytics firm comScore released a study that says that 7.1% of the entire U.S. mobile phone population uses location check-in mobile apps and 17.6% of smartphone users checked in during the month of March.
Google study gauges power of mobile ads
Posted: 30th April 2011 by in Google, Mobile MarketingTags: google mobile marketing studay
Reach Your Consumers Everywhere Using Text
Posted: 29th April 2011 by in marketing, Mobile MarketingText Messages are opened and read 97% of the time. Next year smartphones will overtake PC’s in overall sales. Text messaging helps you stay connected with your customer. 91% of all people keep their cellphone on them the entire day. And five (5) billion people worldwide have cellphones.
People leave there house with three things; their wallet/purse, keys and their phone. People have said they feel “naked” or “lost” with out their phone.
See how powerful text messaging can help your business.
Learn how text messaging can increase your profits. Click here.
New Insights into the future of mobile
Posted: 22nd April 2011 by in Mobile MarketingTags: Ericsson's CTO, Hakan Eriksson, mobile advice, mobile marketing
Ericsson’s CTO, Hakan Eriksson, gives advice to marketers in the mobile space and a look into the future of wireless devices.
5 Marketing Tips from Pizza Joints
Posted: 22nd April 2011 by in Mobile Marketing, pizza marketingTags: mobile marketing, pizza marketing
Pizza chains are the masters at mobile marketing efforts, while other segments lag behind. See what you can learn from them.
Top Keywords for phrase “Mobile Marketing”
Posted: 20th April 2011 by in Mobile Marketing, mobile marketing keywords, mobile marketing seoTags: mobile keywords, mobile marketing, mobile marketing keywords
Here are the top keywords and their search counts using the broad keyword “mobile marketing”. The order is based on the highest number of global searches which is on the right hand side.
| search term | local count | global count |
| text messages | 450000 | 823000 |
| send sms | 90500 | 673000 |
| send a text | 301000 | 450000 |
| send text message | 135000 | 201000 |
| bulk sms | 9900 | 165000 |
| mobile media | 27100 | 165000 |
| sms text | 60500 | 165000 |
| digital marketing | 40500 | 135000 |
| mobile marketing | 49500 | 135000 |
| mobiles marketing | 49500 | 135000 |
| sms gateway | 22200 | 135000 |
| mobile market | 22200 | 110000 |
| sms software | 12100 | 110000 |
| viral marketing | 27100 | 110000 |
| email to sms | 27100 | 90500 |
| short code | 33100 | 74000 |
Mobile devices, mobile phones and PDA’s are one of the last great frontiers of viral advertisement opportunities. However, we have become experts at filtering everything, our air and water, our e-mail and pop-ups, and our mobile devices as well. We are good at filtering.
The very idea of unwanted advertising streaming through our Blackberries is abhorrent. Mobile devices are the ultimate opt-in medium and, therefore, a great way for marketers to connect with users…if that’s what the users want. “WANT” is the key word here. How should marketers approach the medium?
There are three main ways to achieve this. They are:
1. Offer exclusive content. Anyone can offer ring tones. It’s the unique content, such as exclusive mobile images of new brand concepts, that drives interest and calls them out in other media like e-mail campaigns, newsletters, websites, etc. So a wireless campaign is most effective when it offers exclusive content for wireless devices.
2. Make it useful and timely. Think about what would be handy and helpful to have on a mobile device. Last year, for example, Food Network enabled Sprint customers to download shopping lists for their Thanksgiving dinners. There was a lot of “Sprint-envy” going around among non-sprint customers.
3. Clearly define objectives. Usually, one of two business objectives drives successful mobile experiences: incremental revenue of brand intimacy. On the intimacy factor, a text message usually takes priority over almost any other form of communication. Why? Because we haven’t yet been saturated with mobile spam, and this is what causes us to prioritize wireless messaging over voice.
Mobile marketing has been out there for a while but we marketers have new territory to explore. Video offers fantastic opportunities for engagement. Consumers already bypass their filters for highly useful or entertaining content and will do so for rich exclusive, compelling content.
QR Codes
Posted: 2nd April 2011 by in Mobile MarketingTags: mobile marketing qr code, mobile marketing that works qr code, qr code
QR Codes are now just beginning to make it into the mainstream. QR codes are now showing up in print, outdoor, direct mail, websites, email and even tee shirts. Speaking of QR codes, below you will find ours. Take your smartphone and scan the QR code to get our information. Thanks.
